AI search visibility is whether and how your business shows up when someone uses an AI tool to find a service: asking ChatGPT for the best contractor in town, letting Perplexity compare local firms, or reading the AI Overview that Google now places above its traditional results.
Let's set expectations properly, because this space is full of hype. Google is still where most local searches happen, and the map pack still drives most calls. That hasn't changed, and it's why traditional local SEO remains the core of what we do. What has changed is the margin: a real and growing slice of your potential customers now starts with an AI tool, especially for research-heavy decisions like choosing a lawyer, a therapist, or a contractor for a big job. When those tools answer, they name names.
Either your business is in those answers or your competitor is. That's the whole case for doing this work now, while most local businesses haven't started.
The engines we optimize for
ChatGPT
The biggest AI assistant, with search results heavily informed by Bing's index. Your Bing Places listing and web presence shape how it describes you.
Google AI Overviews
AI answers placed above traditional results on Google itself. Sourced from pages Google trusts, which makes strong local SEO the price of entry.
Perplexity
An AI search engine that cites its sources directly. Being on the pages and directories it cites is a concrete, winnable position.
Gemini
Google's assistant, drawing on Google's knowledge of your business: your profile, your reviews, your site. The same fundamentals feed it.
How AI search optimization actually works
No secret tricks, no "AI whisperer" nonsense. AI engines build answers from data they can find, parse, and trust. The work is making sure your business is exceptionally easy to find, parse, and trust:
- Schema markup. Structured data on your website that tells machines exactly what you do, where you serve, what you charge, and what customers ask. Schema is how a page stops being a wall of text and becomes an answerable source.
- Content built for questions. AI tools answer questions, so pages that ask and answer real questions directly (clear FAQs, direct first-paragraph answers, specific facts) get cited. Vague brochure copy doesn't.
- Multi-platform business data. Consistent, complete profiles on Google, Bing, and Apple. Bing matters double here because its index feeds ChatGPT and Copilot. This is why we manage all three.
- Citations and trusted sources. AI engines lean on directories, review platforms, and reputable local sources. Presence and accuracy across them raises the odds you're in the answer.
- Reviews. AI recommendations lean heavily on review volume, recency, and sentiment. A strong review profile is an AI visibility asset, not just a conversion one.
- llms.txt. A structured file on your site that gives AI systems a clean summary of your business and key pages. Cheap to do, emerging as a standard, included on every site we touch.
The honest part
Nobody can guarantee that ChatGPT will recommend you, and AI answers vary from session to session. What we can do is stack every controllable factor in your favor and measure the trend. That's the same discipline as SEO itself: control the inputs, track the outputs, compound the advantage.
What we measure, and how
Each month we run a consistent set of realistic queries for your services and market across ChatGPT, Perplexity, and Google AI Overviews. We record whether you appear, how you're described, and who shows up instead of you. Over months, that produces a trend line: visibility going up, holding, or slipping, and against whom.
We report it exactly that way. No invented "AI score" with mysterious math. You see the queries, the answers, and the trend.
Included in every package
AI Visibility tracking and optimization comes standard in all four monthly packages, from Business Profiles Foundation at $397/month on up. No add-on fee, no upsell. Most of what improves AI visibility is excellent local SEO anyway, and we're doing that work regardless. Charging extra for it would mean billing you twice for the same foundation.
Start with the AI Visibility Audit
Want to know where you stand before committing to anything? The AI Visibility Audit tests 10 to 20 realistic queries for your market across the major AI engines and documents exactly how you and your competitors appear, why, and what to fix. It's $497, delivered as a written report, and the fee is credited toward your first month if you sign on for any package.